In the digital marketing era, Content Marketing has emerged as a cornerstone for building and maintaining a robust online presence. It is a vital component of Digital Marketing. It revolves around the creation and dissemination of engaging and informative content to attract, educate, and retain a specific target audience. The content produced is tailored to […]
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Social Media Marketing has emerged as a dynamic and influential facet of digital marketing, leveraging the power of social media platforms to build brand awareness, engage audiences, and drive business objectives. With the widespread adoption of platforms such as Facebook, Instagram, Twitter, LinkedIn, and others, social media has become an integral part of the online
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Pay-per-click advertising (PPC) is a pivotal and highly targeted digital marketing strategy designed to drive immediate website traffic. In the realm of PPC, advertisers bid on specific keywords relevant to their business, and they pay a fee only when their ad is clicked. The most prominent platform for PPC is Google Ads, where ads appear
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In the fast-paced and interconnected world of digital marketing, social media has emerged as a transformative force, reshaping the way businesses engage with their audience and promote their brands. Social media marketing, a key component of digital marketing, harnesses the power of various social platforms to connect with consumers, build brand awareness, and drive business
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Search Engine Results Pages (SERPs) are the gatekeepers of the online world, the bustling digital crossroads where a user’s quest for information meets the vast landscape of online content. Each time you type a query into a search engine like Google, Bing, or DuckDuckGo, you are greeted with a SERP, a carefully curated list of
Search Engine Results Pages- How to Unravel Intricacies of SEO? Read More »
Digital marketing is a dynamic and multifaceted discipline that has revolutionized the way businesses connect with their target audiences in the digital age. At its core, digital marketing encompasses a broad range of online strategies and channels aimed at promoting products, services, or brands, leveraging the power of the internet and electronic devices. From search
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By Shujauddin Qureshi In a groundbreaking move, the Supreme Court of Pakistan recently made history by allowing live coverage of its full court hearing via the official state broadcaster, PTV. This decision, which caught both the media and legal communities by surprise, marked a significant departure from the traditional norms surrounding court proceedings in the
Supreme Court – 1st Exclusive Live Coverage of Hearings in Pakistan Read More »
Labour Day has a significance in the world. Labour laws in Pakistan have been a subject of much debate and discussion in recent years. The country has a long history of labour activism, dating back to the early 20th century. Founder of Pakistan Quaid-e-Azam Muhammad Ali Jinnah was once head of the Postal Union Staff
Labour Day 2023: Helpless Labour in Bad Economy of Pakistan Read More »
COVID-19 or Corona Virus -19 has affected the world. A leading civil society organization, Strengthening Participatory Organization (SPO) has initiated a short-term project in two districts of Karachi (East and Malir) covering 08 UCs to create awareness about Coronavirus prevention among the masses, a statement said. The project “Provision of Hand washing Facilities and Community
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